The self-storage industry is urging companies to get a dose of Caffeine when it comes to boosting online search results for their business.
This week, search engine giant Google revealed that its new, improved web indexing system – known as Caffeine – has been live for the past few days, with performance levels that are at least 50 per cent more efficient.
Under the old indexing system, Google searches were sometimes plagued by the long delays between websites posting updates and this new information appearing on the search engine’s results. Self-storage firms were among those disadvantaged by this, as it meant that the newest information on their websites or blog entries was not always available to potential customers.
Caffeine will hopefully change all that, thanks to the sheer amount of computer power it’s harnessing. It uses nearly 100 million gigabytes of electronic storage and adds hundreds of thousands of gigabytes worth of information to its database each day.
For self-storage companies, quick access to the latest updates can be very important, because the newest content on these companies’ sites tends to be items such as discount vouchers and special offers, many of which are time limited.
There is no shortage of online interest for self-storage companies, insisted Michael Schulman of StorageClicks.com. During a presentation at Massachusetts Self Storage Association’s Northeast 2010 Trade Show, he revealed that in the US alone there are 823,000 web searches for “self storage” every month.
And a recent article for Inside Self-Storage magazine by online self storage marketplace site SpareFoot.com’s co-founder Chuck Gordon, many self-storage firms obtain nearly half of all their customers through the internet.